"If you have read my previous post you already know that Von Vonni presentation was another key event that opened Mercedes-Benz fashion week on Thursday. American designer Von Vonni presented his SS 2013 collection at Moscow department store TSUM. The runway show was replaced by what I would call a "stand up" show with models standing in front of the audience wearing very feminine silk maxi skirts and dresses, peplum tops, shirts with frills and mint-colored jackets. Despite the fact that I really loved this concept of the presentation because we got a closer look at the clothes, I felt very sorry for the models who remained almost motionless for more than 2 hours.
Von Vonni appeals to the Russian audience for a number of reasons. Firtsly, his beautiful and ethereal but absolutely wearable dresses are known for their contemporarty prices. Born in the former USSR and immigrated in the U.S.A in 1990 Von Vonni seems to know Russian audience quite well which makes it easier for him to satisfy Russian market demands. This was proved by the fact that the guests represented a very diverse crowd from fashion bloggers and buyers to "crème de la crème" of the Russian entertainment media.
Marika - MTV Russia VJ and fashion designer - told me that there are no Von Vonni clothes in her wardrobe yet but she hopes that it will change soon.
Although, answering the question about the place where it is the best to start a fashion brand, Von Vonni told me that despite his success in Moscow he still thinks that the U.S.A is the county of opportunities and he would choose it over any other counry in the world to start a business. But I would add that you are free to have your own opinion.
Some guests were wearing Von Vonni dresses. For example, Sophie - the author of Sophie's avenue blog and "Trendy Lab" TV show host- in the picture above. The photograph is taken from my friends' street style blog Nevskiy Podium."
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